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    Google Marketing Live 2026: The Era of AI Agents and Ultra-Detailed Search Google Marketing Live 2026Articles

    Google Marketing Live 2026: The Era of AI Agents and Ultra-Detailed Search

    The 2026 edition of Google Marketing Live (GML) has just wrapped up, and Google’s message is loud and clear: artificial intelligence is no longer just an automation tool; it’s becoming…
    Marc-Olivier Gilbert
    Marc-Olivier Gilbert27 May 2026
    Espace M Drives the Launch of Balnea Hotel balnea 448438Press

    Espace M Drives the Launch of Balnea Hotel

    Espace M leads the media placement strategy for Balnea's newest campaign, announcing the addition of the Balnea Hotel to its global offering. The agency is deploying this multichannel offensive simultaneously…
    Marc-André Cloutier
    Marc-André Cloutier21 May 2026
    Espace M’s media strategy for the new GCR campaign 00 gcr header 2840x1420 444994Press

    Espace M’s media strategy for the new GCR campaign

    Espace M orchestrated the deployment of the latest campaign for Garantie de construction résidentielle (GCR). This initiative aims to establish the habit of verifying accreditation among buyers of new properties…
    Marc-André Cloutier
    Marc-André Cloutier29 April 2026
    Espace M Deploys Earth Day’s IMAGINAIR Campaign Press

    Espace M Deploys Earth Day’s IMAGINAIR Campaign

    Espace M is orchestrating the pan-Canadian deployment of IMAGINAIR, a fake e-commerce platform designed for Earth Day Canada. The agency developed a two-phase media strategy to amplify this national campaign…
    Marc-André Cloutier
    Marc-André Cloutier29 April 2026
    Brand Awareness as a Driver of Durable Performance Femme Dessinant un graphique de croissanceArticles

    Brand Awareness as a Driver of Durable Performance

    How do some brands manage to sustain growth year after year while reducing their reliance on performance-driven tactics? In today’s increasingly volatile environment, many marketing and media decisions are driven…
    Sarah-Marie I.
    Sarah-Marie I.8 April 2026
    Google NewFront 2026: AI at the Service of Performance and Clarity Articles

    Google NewFront 2026: AI at the Service of Performance and Clarity

    The Google NewFront 2026, held on March 23, marks a turning point in the evolution of the digital advertising ecosystem. Under the theme of the "Gemini Advantage," Google unveiled a…
    Steve Richer
    Steve Richer24 March 2026
    Carolanne Chantigny named a “Rising Star” by Grenier 97da0f12 e948 40c0 a6ef bfd05d99a0c2 (1)Press

    Carolanne Chantigny named a “Rising Star” by Grenier

    The Espace M team is proud to highlight the nomination of Carolanne Chantigny, Media Planning Assistant, as a "Rising Star" (Étoile montante) by Grenier aux Nouvelles. This recognition showcases her…
    Marc-André Cloutier
    Marc-André Cloutier24 March 2026
    Espace M rolls out Déco Surfaces campaign arc ds grecover copie 438629Press

    Espace M rolls out Déco Surfaces campaign

    To increase Déco Surfaces' brand awareness, Espace M developed a media placement strategy targeting homeowners in the renovation phase. The agency deployed a television and radio offensive aimed at keeping…
    Marc-André Cloutier
    Marc-André Cloutier16 March 2026
    Espace M Deploys a Pan-Canadian Media Strategy for Haiku Press

    Espace M Deploys a Pan-Canadian Media Strategy for Haiku

    Haiku has just unveiled a brand-new brand identity and a redesigned packaging platform, developed in collaboration with the PIGEON agency. The goal? To step away from the traditional codes of…
    Marc-André Cloutier
    Marc-André Cloutier5 March 2026
    Is Your Website Ready for AI Search? AI Chat asks Can I Help You?Articles

    Is Your Website Ready for AI Search?

    Part 2: Our GEO Audit Checklist Remember when smartphones broke the web? You had a site that looked great on a desktop. Then mobile showed up and everything fell apart.…
    Christien Paul
    Christien Paul25 February 2026
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