Espace M’s media strategy for the new GCR campaign

Espace M orchestrated the deployment of the latest campaign for Garantie de construction résidentielle (GCR). This initiative aims to establish the habit of verifying accreditation among buyers of new properties in Quebec.

To maximize the reach of this protective message, the agency developed a multichannel broadcasting strategy centered around key moments in the purchasing process. The media selection favors a strong presence on connected TV (VOD) and radio to ensure rapid brand recall.

The targeting approach also includes a programmatic banner strategy displayed in specific contextual environments, such as the Centris and duProprio platforms. This setup is complemented by sponsored articles in La Presse and an active presence on social media to reach future homeowners where they conduct their research.

Through this rigorous media planning, Espace M ensures optimal visibility for GCR among a qualified audience, transforming a compliance issue into a safe consumer reflex.

Source: Grenier