Espace M rolls out Déco Surfaces campaign

To increase Déco Surfaces‘ brand awareness, Espace M developed a media placement strategy targeting homeowners in the renovation phase. The agency deployed a television and radio offensive aimed at keeping the brand top of mind.

A business partner of Déco Surfaces since 2017, Espace M has been supporting the merchant network with its media strategies for nearly a decade. Operating in Quebec, Ontario, and the Maritimes, the banner sought to consolidate its leadership position with this new initiative. The mandate was to ensure the brand remains the initial choice for consumers undertaking projects, while supporting sales for local retailers.

To achieve this awareness objective, Espace M planned a broadcast strategy focused on reach. The team prioritized television and radio to ensure a high frequency of exposure. This selection of mass channels amplifies the creative concept imagined by the Archipel agency, which illustrates the obsession with decoration choices using a catchy jingle. The strategic rollout on these traditional platforms optimizes ad recall and guarantees a strong presence among the target audience.