Espace M Drives the Launch of Balnea Hotel

Espace M leads the media placement strategy for Balnea’s newest campaign, announcing the addition of the Balnea Hotel to its global offering. The agency is deploying this multichannel offensive simultaneously across the Quebec market and the Northeastern United States.

The planning orchestrated by Espace M relies on a selection of complementary touchpoints to maximize the visibility of the announcement. The approach prioritizes video placements and targeted out-of-home advertising to directly support the relaxation-focused creative angle. To ensure optimal coverage and capture the attention of future local and cross-border visitors, the agency also planned social media amplification, supported by a strategic integration within the La Presse ecosystem.