Fruit d’Or and its consumer brand Patience Fruit & Co are taking a bold step into the advertising world with their new campaign for SourCran, a uniquely tart organic cranberry. Developed by the agency La Famille, the campaign uses eye-catching multicolored mouths and memorable taglines to grab public attention. We orchestrated the media placement for this fall campaign unfolding in Montreal, Toronto, and Quebec. With a presence on the web, social media, as well as metro and bus stop ads, the media placement strategy effectively targets potential customers. In addition to the campaign, a “Surprise Party” contest is organized to broaden SourCran’s fan base. Don’t miss this explosion of flavors and colors; it’s a must-see!