Buying traditional media isn’t simply the execution stage following on from the planning stage. Rather, it represents a vital step.
The difference between a campaign which goes unnoticed and one which exceeds expectations can often be found in the buying strategies (location, broadcast times, environment, costs, etc.). Our in-depth knowledge of the different types of traditional media, as well as their inventory and pricing, means our media buying is able to effectively maximize the return on investment.
Our buying team is always on the lookout for the most judicious placements at the best prices, whether it be through negotiating, technology or finding creative solutions.