It was important for this campaign on the traceability of Nutrinor milk to highlight the cooperative’s humanity and engagement. Espace M put the main focus on local media to promote this Quebec cooperative, both when it came to exterior advertising and to digital advertising. We negotiated having Nutrinor’s ads on every available billboard in certain key Montreal metro stations to create a strong impact and grab people’s attention, while the same approach was used digitally with Nutrinor’s ads flooding web portals with a wide reach. Finally, proximity outdoor advertising meant we were able to increase the campaign’s frequency of exposure and keep Nutrinor top of its target audience’s mind.
Source: Grenier aux nouvelles