The Centre d’histoire de Montréal, now rebranded as MEM – Centre des mémoires montréalaises, has launched a memorable campaign through a fruitful collaboration between Espace M and our partner, orangetango. Our goal was clear: to make MEM a name-brand, a name that resonates in minds as a fully-fledged acronymic appellation.
To achieve this goal, orangetango relied on ingenious mnemonic techniques, stimulating memorization and association so that the public could quickly embrace the MEM name. Because MEM is where all stories find their place, where every memory deserves to be told.
We are proud to have played a crucial role in this campaign, taking charge of media planning and purchasing in close collaboration with orangetango, which brilliantly led the strategy. This campaign reflects our commitment to Montreal’s heritage and memories.
Stay tuned for more exciting updates from MEM – Montreal Memories Center.