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The summer of 2022 marked a return to something approaching normalcy in Quebec. Espace M created an awareness campaign for the Quartier des Spectacles’ many festivals, with the goal of generating the maximum reach possible and metaphorically shouting to the Montreal rooftops that summer festivals were back at the Quartier des Spectacles. The campaign’s main focus was on frequency of exposure, principally through outdoor advertising, digital advertising on social media and programmatics.

Source: Grenier aux nouvelles