Looky continues to innovate in the field of nail fashion, launching a new product, the Starter Kit; the perfect set for those looking to do their own home manicure. In partnership with the influential Nellie Marketing agency, we created a campaign to reach the 18–34 target audience. The choice of influencers for the campaign needed to respect Looky’s key value of diversity. To this end, five collaborations were were created to promote Looky’s products on different social platforms including Instagram and TikTok. This fruitful campaign enabled Looky to enjoy a low cost per engagement of $0.54.