Authentic Quebec maple syrup is crossing borders! In close collaboration with Rethink, we are thrilled to partake in the second edition of the “It’s Not Just For Breakfast” campaign in Ontario for the Quebec Maple Syrup Producers (PPAQ), under the Maple from Canada brand.
Following the resounding success of last year’s campaign, this new iteration maintains the initial visual aesthetic while innovatively showcasing the potential of maple products beyond breakfast.
The media strategy ensures a significant presence in Ontario, especially through digital platforms and content marketing, but also via an outdoor advertising execution that will turn heads with the creative use of Canada’s largest billboards at Toronto’s Yonge-Dundas Square. A great opportunity to demonstrate that maple syrup is much more than a simple morning condiment!