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The Quebec Maple Syrup Producers (PPAQ) have teamed up with Rethink and Espace M to launch an innovative advertising campaign featuring Quebec’s famous maple syrup and the beloved character Passe-Partout. Narrated by the iconic voice of Guy Nadon, this campaign perfectly showcases the versatility and universal appeal of maple. The campaign will be broadcast widely, including TV, web, and print, enhanced with content marketing inspired by the famous TV series. This project continues the success of the 2022 Holiday campaign “C’est sec,” adding a touch of humor and cultural nostalgia.



Source: Grenier