Espace M and the art of well-placed media investments

Interview with Alexandre Duhaime, President of Espace M. Alexandre begins by providing a brief overview of the agency’s origins and its creation by Gilbert Marin and his sons Nicolas and Patrice. In the article, Alexandre sets out the three main criteria which in his opinion should guide media agencies to the right media choices for their clients. The discussion also covers the use of local media as well as international media such as Facebook and Google. Lastly, Alexandre describes Espace M’s philosophy, with its focus on tight collaboration with its clients.

Source: Grenier aux nouvelles