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The latest “Va donc jouer!” campaign, initiated by Sportcom and LaBase, highlights the indispensable role of coaches and officials in organized sports in Quebec. Launched in 2019, this movement addresses the needs of sports federations and organizations, focusing this year on the recruitment and retention of these key figures. The autumn campaign effectively showcased “maestros” from various disciplines, featuring a unique musical piece by DJ Horg and a web series hosted by Pierre-Yves Lord. At Espace M, we’re proud to have contributed our media placement expertise to this campaign, ensuring maximum exposure across various platforms including RDS and Télé-Québec.



Source: Grenier