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The transformation of Montréal Saint-Hubert Airport into MET – Montreal Metropolitan Airport marks a new era in the airport universe, thanks to a strategic collaboration between Bob agency and Espace M. Our role at Espace M was decisive in expanding the reach of this new identity.

In tandem with Bob, we orchestrated a multichannel communication campaign, highlighting online programmatic banners and increased visibility through key site displays such as the Jacques-Cartier Bridge. Our expertise in media placement played a major role in reaching a broad and diverse audience.

The slogan “On est ailleurs” reflects the innovative and human vision of the MET, in line with our mission at Espace M: to transform bold visions into impactful realities. This collaboration underscores our ability to offer effective and integrated media placement strategies.

At Espace M, we are proud to contribute to redefining the airport experience and to strengthen our position as a leader in media placement. Our partnership with Bob in this project is a shining example of our commitment to innovate and excel.


Source: Grenier