An innovative media strategy for Érable du Québec’s campaign for the end-of-year Bye Bye show

Érable du Québec demonstrated impressive creativity, leading it to stand out from the crowd and maximize its return on investment as sponsor of Quebec’s most-watched end-of-year TV show, the Bye Bye. Using 10-second clips directly following different advertisers throughout the evening, we were able to demonstrate to viewers that maple syrup is good in everything (the “Bon dans toute” tagline). Our team was able to negotiate prime positioning for these ads without incurring any extra costs and they also received the blessing of the other advertisers, making this an even more satisfying success.

Source: Grenier aux nouvelles