Érable du Québec made its mark at the 2022 Effie Awards with its “Bon dans toute” (Good in everything) campaign, scooping 3 prizes during the evening, including a gold in the Media Idea category and a bronze in the Media Strategy category. The Effie Awards confer prizes to marketing projects which are able to demonstrate conclusive and significant business results. This was definitely the case for the Érable du Québec campaign which, through the synergy of the varied different points of sale, clearly showed how versatile maple products are. The “Bon dans toute” campaign was present through video (on television and digital media), outside advertising and various content partners (the Fondussimo, Savourer and several other magazines). Additionally, over the summer the campaign focused on maple syrup cocktails, partnering with several Montreal bars which each integrated two maple-themed cocktails into their menu.
Source: Grenier aux nouvelles