There’s a Boréale for Everyone

Boréale, LG2, and Espace M continue their collaboration this summer with a new integrated campaign highlighting the diversity of products offered by the microbrewery. With five distinct ranges — the Classics, the Artisan series, Hors Sentiers (non-alcoholic beers), the Episodes, and the Relay series — there’s a Boréale for every taste. This campaign unfolds in videos on the web and TV, in proximity display ads, horizontal billboards, and interactive content in the form of a quiz in La Presse+.

This multi-execution campaign showcases both the variety of beers and the uniqueness of Boréale for the first time. With such an extensive range, the microbrewer chooses unifying and bold messages for hop lovers. There’s no need to like all the products because there’s sure to be a Boréale you’ll enjoy!

“Boréale bets on humor with a slightly irreverent edge. Thanks to their confidence and, above all, their audacity, we have the chance to collaborate with people who open up a world of creative possibilities,” explains Noémie Steben-Roy, advisor at LG2.

Source: Grenier