Each year, the unveiling of Léger’s WOW study marks a pivotal moment for retail in Canada. Recognised for its rigorous methodology surveying over 16,000 Quebecers, this study does more than hand out scores—it reveals the real drivers of performance in a constantly evolving sector.
The 2026 edition highlights an undeniable truth: in an economic climate where consumers are more price-sensitive, the real challenge for retailers is to deliver a “value-for-experience” ratio that feels both justified and generous.
At Espace M, we look forward to these results not just to analyse market trends, but above all, to measure the concrete impact of the strategies we implement alongside our clients and creative partners.
Proud to see our partners shine
We reviewed the 2026 rankings with great pride, and it came as no surprise to see several of our clients stand out. Making it onto this list is no coincidence—it’s the result of active listening and a constant commitment to placing the customer at the heart of the equation.
We extend warm congratulations to our clients featured in this prestigious report:
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Yves Rocher: An exceptional performance that propelled them to 2nd place overall in Québec with a WOW Index of 96.6, while also leading the Beauty sector. A shining example that proximity and customer engagement create immeasurable value.
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Tristan: Congratulations on earning 1st place in the Unisex Clothing sector. Reaching the top of their category (with an index of 85.7) shows a deep understanding of local consumer expectations.
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Familiprix: Ranked 2nd among pharmacies, a well-deserved recognition for their daily dedication to the people here.
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Opto-Réseau and Mobilia: Their presence in this rigorous study is a testament to their commitment to meet the highest industry standards and continually enhance the in-store experience.
Beyond the numbers: a shared vision
These results remind us that customer experience isn’t siloed. It stems from the synergy between a brand’s promise—what we help communicate and amplify—and its delivery on the ground.
For us, being a partner means ensuring that the promises made through advertising are faithfully reflected in the reality experienced by the target consumers. The success of leaders like Yves Rocher and Tristan speaks to the strength of this synergy: we connect the right people with the right brands, and our clients take it from there, delivering an impeccable on-site experience.
Reaching new heights together
The WOW 2026 study teaches us that today’s consumers seek fair prices—but also an overall shopping experience they perceive as truly generous.
We are honoured by the trust placed in us by Yves Rocher, Familiprix, Tristan, Opto-Réseau, and Mobilia. Their success fuels our motivation. Together, we will continue analysing these valuable insights to refine our strategies, innovate, and ensure that every touchpoint—from digital to physical—drives their business growth.
Congratulations to all the teams for these inspiring results!
To view the WOW 2026 study: https://leger360.com/wow/
