Favuzzi entrusted Espace M with the mission of increasing its brand awareness.
Espace M’s Mandate
- There were over 2 million video impressions on YouTube, 207% more than planned;
- The pre-roll premium placements had a 96% completion rate;
- There were over a million impressions from the various different Facebook placements, with an average frequency of 3.6 expositions. Campaign traffic clearly set itself apart with a CTR of 1.94%;
- The posters in the metro campaign over-delivered at 361%, representing approximately 55 extra days per face.
- Over 2 million video impressions have been delivered on YouTube, 207% more impressions than planned.
- Premium pre-roll placements had a completion rate of 96%.
- Over 1M impressions with various placements on Facebook, with an average frequency of 3.6 exposures. The traffic campaign stands out with a CTR of 1.94%
- The metro display campaign over-delivers at 361%, representing approximately 55 additional days per side.