As part of the holiday campaign Relax to the Rhythm of Your Seasons, BALNEA spa + thermal reserve celebrates year-round wellness by encouraging regular breaks to reconnect with nature.
For this campaign, BALNEA is offering two exclusive promotions until December 27: free access to the thermal experience with the purchase of massage packages or through a 2-for-1 deal. It’s a perfect opportunity to plan a year filled with relaxation and nature.
Under the artistic direction of Mélanie Boucher and featuring stunning photography by Mathieu Lachapelle, this campaign goes beyond traditional winter visuals to present wellness as accessible throughout every season.
Espace M is proud to partner with BALNEA for the first time in this inspiring initiative. Our team orchestrated a comprehensive media strategy deployed across multiple channels:
- Social Media: Engaging wellness enthusiasts and encouraging them to take advantage of the offers.
- Programmatic Advertising: Precise targeting to maximize campaign reach.
- Radio: A notable partnership with Les Lève-tôt on Rythme FM, enhanced by an engaging contest.
- Digital Billboards: Increased visibility capturing motorists’ attention with synchronized and complementary radio messaging.
This campaign highlights the power of collaboration and the importance of a well-thought-out media strategy to amplify a message’s impact.
Discover how BALNEA and Espace M are prioritizing relaxation all year long with this beautiful campaign.
Source: Grenier
