Position: Programmatic Practice Lead
We are looking for a Programmatic Practice Lead with a minimum of 5 years of experience. Reporting to the Director of Digital Media, the candidate will be responsible for advancing the use of programmatic advertising at Espace M. We are seeking an individual with advanced mastery of various programmatic platforms (DSP) and the ability to share their practice, knowledge, and vision with the platform specialists’ team. At Espace M, we primarily use DSPs such as Beeswax, StackAdapt, and Amazon Ads, but experience with other DSPs can also be valuable.
In an industry that is constantly evolving and with support from various touchpoints, the Programmatic Practice Lead will ensure they stay up-to-date with best practices, innovations, and the latest trends to disseminate within the team. While not having managerial responsibilities, this person will be responsible for training, guiding, and challenging teams on the proper use of programmatic platforms.
Advanced knowledge of data analysis platforms such as Google Analytics and Data Studio is also an asset.
Responsibilities:
- Contribute to positioning Espace M as an industry leader in programmatic advertising.
- Educate, train, and challenge the team on our programmatic platforms. The individual must be an inspiring and motivating leader with the ability to extract the best from the team.
- Manage and develop discussions with all our programmatic media partners: challenge them, negotiate deals, stay updated on their offerings.
- Ensure that best practices are implemented within the team, and that each member maximizes the use of our programmatic platforms in terms of performance, inventory quality, and profitability.
- Establish tangible and measurable performance and profitability goals and make every effort to achieve them.
- Collaborate with our planning team to provide the best solutions to address each client’s challenges, offering tailored solutions with real added value for each campaign.
- Propose new opportunities to improve agency practices, promote innovation and initiative among team colleagues in programmatic media.
- Anticipate industry developments and propose tangible solutions to adapt.
- Execute and follow a rigorous process to minimize possible online errors.
Required Qualifications:
- Minimum of 5 years of experience in media agency, digital agency, or a company with a specialization in programmatic advertising.
- University degree in a relevant discipline and/or equivalent experience.
- Experience in e-commerce campaigns is a significant asset.
- Very good command of both French and English, both orally and in writing.
Skills and Competencies:
- Strong attention to detail and professionalism.
- Leadership and effective communication skills.
- Curiosity and analytical mindset, focused on results and strategic thinking.
- Desire to stay updated on the latest innovations in marketing and digital media.
- Organizational skills, priority management, and rigorous campaign tracking.
- Ability to manage multiple projects simultaneously with tight deadlines.
- Comfortable in a fast-paced and ever-changing environment.
- Strong teamwork and collaboration with all Espace M employees.
- Demonstrates judgment and a commitment to high-quality work.
- Excellent knowledge of the digital advertising industry.
- Good knowledge of the Microsoft Office suite, primarily Excel.
Your Benefits:
Joining a boutique agency where your opinion matters. You will have the opportunity to make a tangible difference in the agency’s success and its clients. You will also receive compensation and benefits that match your talent. Located in the heart of Plateau Mont-Royal, in a friendly work environment, our agency offers you the chance to advance your career.
Although the agency is based in Montreal, it is not mandatory to work from Montreal, as telecommuting is an option at Espace M. We also allow up to 3 months of telecommuting outside of Quebec annually.
We also offer:
- Ongoing training within an experienced and well-structured team, including weekly knowledge-sharing sessions.
- A well-balanced workload.
- Additional holidays (unaccounted for) during the holiday season (paid holidays).
- The possibility of telecommuting every day (except for specific office attendance requirements: important meetings, client meetings, etc.).
- The possibility of telecommuting abroad for up to 12 weeks per year.
- Group insurance effective 3 months after starting, including life insurance, disability, medication, dental, with 50% paid by Espace M.
- Access to a group savings plan (upon entry) with employer contributions (after 1 year).
- $100 in taxable benefits (TEDY program) every month: a variety of reimbursed products or services.
- Other benefits offered at the office: coffee, draft beer, liquor, sparkling water, fruits, chips, nuts, etc.
- Monthly social activities.
- The guarantee of working with the most beautiful view of Mount Royal and downtown Montreal.
