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On September 27, 2024, Nutrinor unveiled the new visual identity of its Perron cheese brand, developed by PIGEON. We were pleased to support this strategic relaunch by designing and overseeing the media deployment of this multi-platform awareness campaign.

The goal was clear: to rejuvenate Perron’s image while preserving its artisanal and local heritage. We worked closely with PIGEON to maximize the visibility of this new identity, particularly through digital, outdoor, and print media strategies. Given the intense competition in the cheese sector, our team implemented a targeted approach, highlighting Perron’s 1- and 2-year aged cheddars and the use of milk from free-range cows, a key differentiator for the brand.

The campaign slogan, “In the Name of Taste,” reflects Perron’s commitment to delivering high-quality products, and our goal was to ensure this message resonated with consumers, both online and offline. The campaign will run throughout the fall of 2024.


Source: Grenier

Privacy Policy

At Espace M, we place great importance on the protection of your privacy and personal data. Our privacy policy describes how we collect, use, and protect your information. It draws from the best industry practices and the requirements of Law 25 currently in effect in Quebec.

Collection of Personal Information

We collect certain personal details to enhance your experience on our website and provide you with quality services. The types of information we may collect include:

- Your first name
- Your mailing address
- Your postal code
- Your email address
- Your phone number

This information is collected through forms, interactions with our website, and the use of cookies for a better understanding of your use of our site.

Use of Personal Information

We use the personal information collected in several ways, including to:
- Provide you with personalized information and services
- Improve our website and services
- Respond to your comments and questions
- Contact you if necessary

Protection of Personal Information

We take the protection of your personal information very seriously. We have appointed Marc-André Cloutier, Operations Manager and agency partner, as our personal information protection representative, in accordance with Law 25.

Email: marc-andre@espace-m.ca
Phone number: (514) 730-8719

Right to Object and Withdraw

We offer you the opportunity to object to the use of your personal information for specific purposes or to remove it from our mailing lists. To exercise these rights, please contact our personal information protection representative at the contact details provided above.

Right of Access and Correction

You have the right to access your personal information and request its correction if necessary. Our personal information protection representative is available to assist you in exercising these rights.

Security

We use security measures, such as the SSL protocol, network monitoring software, computer backups, and firewalls, to protect your personal information. However, it's important to note that no system is completely risk-free.

Legislation

We comply with the Personal Information Protection Act and best practices in data privacy.

This privacy policy reflects our commitment to protecting your personal data, relying on the best practices of our partners and meeting the legal requirements of Quebec.