Krispy Kernels brings colour and good cheer to November

Krispy Kernels is launching a new advertising campaign designed to increase brand awareness and encourage in-store purchases. This initiative follows the success of the previous campaign, “Krispy que c’est bon.”

November is often associated with gloomy weather, as shorter days and colder temperatures make this period less inspiring. The brand embraces a simple idea: bringing a bit of fun to a darker month.

“What I like about this idea is that we can laugh about what bothers everyone at this time of year,” says Jean François Béliveau, Executive Creative Director, Brand and Communications at PIGEON.

The campaign runs across out-of-home, radio, and digital channels. The messaging invites consumers to enjoy a tasty snack and a light moment in their day. The creative approach maintains a playful tone that reflects Québec culture.

Espace M leads the media component. The team planned and activated the campaign across multiple platforms to reach consumers at key points in their shopping journey. This collaboration strengthens Krispy Kernels’ brand awareness and visibility to support in-store sales.