We are proud to announce our achievement at AdClub Toronto‘s OOH Day 2024, where our “Maple Goes With Everything” campaign for Maple from Canada won two prestigious awards: Large Format Non-3D and the Best In-Show, the evening’s highest honor. This recognition is the result of outstanding collaboration between our teams and partners, including Rethink, Rodeo FX, and Branded Cities, alongside the trust and support of our client, Les Producteurs et productrices acéricoles du Québec (PPAQ).
“This victory is an incredible recognition of the talent and passion of our teams, who worked tirelessly to make maple syrup shine beyond breakfast and touch the hearts of Canadians. We are honored to see our efforts crowned with the Best In-Show and extend our warm thanks to our client and partners,” said Vickie Dugas, Director of Media Strategy and Partner at Espace M.
With creative vision from Rethink and impressive visuals by Rodeo FX, this campaign showcases maple as a universal ingredient for every meal. Displayed on large digital boards at Dundas Square in Toronto, maple syrup captured attention and left a lasting impression with a unique blend of live-action and special effects.
For David Marino, Director of Promotion and Market Development at PPAQ, this campaign “demonstrates the potential of Quebec’s maple for every moment of the day. This award confirms the impact of this vision and the excellent work of all teams involved.”
Thank you to the creative teams, media specialists, and technical experts who made this project a success. We share this victory with everyone who contributed and are proud to represent such an iconic brand as Maple from Canada.
Source: Billboard Insider
