Espace M leads LOOP Mission national campaign

Espace M is orchestrating the first pan-Canadian advertising rollout for LOOP Mission. This brand awareness campaign aims to introduce the circular economy leader to new audiences across the country. Developed alongside the creative agency PIGEON, the media strategy maximizes product visibility in consumers’ daily routines.

To support LOOP Mission’s growth and expansion outside the Quebec market, Espace M implemented a targeted multi-platform distribution strategy. The main challenge was to extend brand awareness beyond its current audience by highlighting the taste and freshness of its cold-pressed juices.

The agency selected a media mix combining the impact of out-of-home advertising with the precision of digital channels. The rollout centers on outdoor advertising to ensure a strong local footprint, alongside connected TV and online video to maximize reach among target demographics. This distribution is rounded out by social media activations and digital content to reach new consumer segments. By diversifying touchpoints, Espace M ensures optimal frequency and effective national coverage.

Source: Grenier