BORÉALE BO-REAL

Strategy

Last summer, the Quebec brewery Boréale launched a new lager and, through this product, wanted to increase its reach among beer drinkers and boost the sales of its original product line.

We therefore focused on wide-reaching media that allowed for a longer viewing time to effectively convey the campaign’s message.

Implementation

In consideration of video being at the heart of the campaign, a TV and streaming campaign was rolled out provincially, relying on complementary platforms (television, on-demand platforms, YouTube and social media). In order to maintain a longer presence during the summer season, we relied on signage and banners to increase viewing frequency to make the campaign more memorable.

Results

The campaign allowed for a significant increase in the visibility of the brand during its most important period, with a global reach/frequency of 75%/32x (A25-54). Moreover, the outdoor advertising campaign benefited from an enhancement greater than the norm with a delivery of 184.

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Privacy Policy

At Espace M, we place great importance on the protection of your privacy and personal data. Our privacy policy describes how we collect, use, and protect your information. It draws from the best industry practices and the requirements of Law 25 currently in effect in Quebec.

Collection of Personal Information

We collect certain personal details to enhance your experience on our website and provide you with quality services. The types of information we may collect include:

- Your first name
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This information is collected through forms, interactions with our website, and the use of cookies for a better understanding of your use of our site.

Use of Personal Information

We use the personal information collected in several ways, including to:
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Protection of Personal Information

We take the protection of your personal information very seriously. We have appointed Marc-André Cloutier, Operations Manager and agency partner, as our personal information protection representative, in accordance with Law 25.

Email: marc-andre@espace-m.ca
Phone number: (514) 730-8719

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You have the right to access your personal information and request its correction if necessary. Our personal information protection representative is available to assist you in exercising these rights.

Security

We use security measures, such as the SSL protocol, network monitoring software, computer backups, and firewalls, to protect your personal information. However, it's important to note that no system is completely risk-free.

Legislation

We comply with the Personal Information Protection Act and best practices in data privacy.

This privacy policy reflects our commitment to protecting your personal data, relying on the best practices of our partners and meeting the legal requirements of Quebec.