Ferme des Voltigeurs is once again partnering with LaBase to launch a campaign that focuses on the competitive advantages of its products and the brand’s commitment to transparency. One year after an initial effort centered on the importance of choosing the right chicken, the brand returns with a clear message: it has nothing to hide.
The campaign builds on the idea that having no secret is, in itself, a strong argument. By encouraging consumers to take a closer look at the packaging, the brand emphasizes the quality of its products. According to Ferme des Voltigeurs, the more people read the labels, the more they recognize the benefits of choosing locally raised, well-fed Québec chicken.
This fall, the brand continues its growth and expands its presence across several platforms. The campaign is deployed in stores, online, in out-of-home placements, in sponsorships and on television. The concept plays with industry conventions and the notion of secrecy, while ensuring that this “secret” becomes as visible as possible.
Espace M oversees the media strategy and manages the execution of the media placement. The team developed a plan that ensures consistent visibility for the brand across a wide range of environments, in alignment with its objectives. While television serves as the primary channel, the campaign also relies on complementary platforms to effectively reach its target audience.
The initiative reinforces the work undertaken last year and supports the continued visibility of Ferme des Voltigeurs in a competitive market by highlighting the distinctive qualities of its products.
Source: Grenier
