La Table Ronde is launching its first advertising campaign to celebrate Montréal’s culinary richness and support the vitality of the downtown core. The initiative encourages consumers to discover or rediscover the restaurants that shape the city’s food reputation.
With support from the City of Montréal, La Table Ronde partnered with PIGEON to develop the campaign. Étirez le plaisir serves as the central message. The campaign targets both business customers and downtown visitors.
“We wanted to highlight the experience that our restaurateurs offer. This initiative is important for the city’s vitality and marks a major campaign for La Table Ronde,” says Debbie Zakaib, Executive Director of La Table Ronde.
The concept conveys the joy of enjoying a meal in a recognized establishment. The illustration created by Jade Cormier, along with the typography, reinforces this moment of pleasure. The colour palette and visual adaptations ensure strong visibility across all media formats.
La Table Ronde also partners with Tastet to simplify the reservation process. A custom interactive map focused on member restaurants, targeted content, and digital banners make it easy to discover and book among the city’s top tables. “This collaboration was natural. La Table Ronde’s restaurants have been on Tastet since the beginning and are highly appreciated by our community,” says Élise Tastet, Founder and President of Tastet.
Espace M manages the media component of the campaign, from planning to deployment. The team created a plan designed to maximize visibility for La Table Ronde’s restaurateurs. With a mix of out-of-home placements and digital formats, the media strategy reaches consumers at the right moment. The integrated QR code offers direct access to the restaurant list and simplified reservations.
Source: Grenier
