The Collège du Mont-Sainte-Anne (CMSA) is entering a new chapter. Based in Sherbrooke for more than 70 years, this private boys’ school stands out for its wide-ranging academic and athletic programs: hockey, golf, hunting and fishing, immersive activities, and educational trips are all part of its distinctive offer.
In a competitive private education market, the CMSA chose to refresh its image to better reflect what makes it unique. The school entrusted Hula Hoop with the mandate to redefine its positioning and brand identity.
The agency conducted workshops and interviews with parents, students, and staff. A clear idea emerged: CMSA gives students everything they need to reach their full potential. This insight inspired the new brand signature: Everything’s here. Sport, mind, and heart.
To bring this new identity to life, Hula Hoop created a brand film. Its rhythm and visuals immerse viewers in the everyday experience of the school. A full campaign was also developed, with Espace M leading the media strategy. The team designed and executed a media plan to communicate the new brand signature and support the 2026–2027 enrollment period.
The campaign spans multiple platforms to reach parents at key moments in their decision process and leverages a mix of placements in out-of-home, video, display, and social media. The goal is to boost CMSA’s visibility during a crucial period and drive families to the new website, which now reflects the school’s identity and simplifies the admissions process.
Source: Grenier
