Espace M is delighted to announce that the “No Windshield” campaign, produced for Auto Glass Now and created by the agency Erich & Kallman, won a Bronze trophy in the Automotive Aftermarket category at the most recent US Effie Awards.
Recognised worldwide as the benchmark for marketing effectiveness since 1968, the Effie Awards honour ideas that generate real business impact. Winning at the Effie US means standing out in one of the most competitive markets on the planet, and for Auto Glass Now it represents a clear edge in a sector where every share of voice counts.
Our mandate was to orchestrate the nationwide media rollout of the video campaign. Through granular audience segmentation and continuous optimisation, we delivered massive reach for Auto Glass Now while maintaining exemplary efficiency, a contribution acknowledged by the Effie jury.
We applaud the creative work of Erich & Kallman and the ongoing trust of Auto Glass Now. We also congratulate all winners and finalists of this edition, a high-level competition where each case study showcases the ingenuity of our industry.
This success is clear proof of our determination to push our approaches further, campaign after campaign, to deliver tangible results for our clients.
