Espace M is proud to announce that it has secured the media mandate for Familiprix, an iconic Quebec-based company in the pharmaceutical and retail sectors. Effective April 1st, Espace M will be responsible for planning and executing all digital and traditional media investments for Familiprix across its various segments (Familiprix Extra, Familiprix Regulière, Familiprix Santé, and Familiprix Clinique) throughout Quebec and New Brunswick.
This mandate follows a rigorous selection process. Espace M stood out due to its integrated strategic vision, proactive collaborative approach, and the experience and seniority of the dedicated project team.
“Familiprix is a local brand that shares our values of innovation and closeness to Quebecers,” said Vickie Dugas, Media Strategy Director and Partner at Espace M. “It’s an honor for our team to be selected to support their long-term growth through effective and innovative media strategies.”
“Espace M demonstrated an exceptional understanding of our challenges and objectives,” noted Julie LaRichelière, Marketing Director at Familiprix. “We are confident that their expertise will help strengthen our positioning, local presence, and commercial performance across the entire banner.”
In collaboration with LG2, Espace M is already actively working to enhance Familiprix’s visibility, increase store traffic, and stimulate sales—including online transactions—in alignment with its ambitious growth objectives.
