Position: Practice Lead, Paid Social Media
Reporting to the Director of Digital Practices, the Practice Lead in Paid Social Media is responsible for optimizing and managing paid advertising campaigns on social platforms (Facebook, Instagram, TikTok, Pinterest, LinkedIn) at Espace M. We are looking for a candidate with advanced expertise in these platforms, capable of sharing their practice, knowledge, and innovative vision of social media with the team of specialists. Mastery of the “paid” aspects is essential, while also maintaining an understanding of the “organic” side.
In an ever-evolving industry, and with support from various points of contact, the Practice Lead must stay up to date on best practices, innovations, and the latest trends to integrate them into campaign management and share them with the team. This role also includes the direct management of certain accounts or campaigns, in addition to training and inspiring teams on the optimal use of social platforms as advertising tools.
Proficiency in data analysis platforms such as Google Analytics and Data Studio is a considerable asset.
Responsibilities:
- Manage the paid social media component of active agency accounts.
- Educate, train, and inspire the digital operations team members regarding paid social media campaigns.
- Help position Espace M as an industry leader in paid social media.
- Manage and develop relationships with media partners on social platforms, staying up to date on their offerings.
- Ensure best practices are implemented within the team to maximize campaign performance on social media.
- Collaborate with the planning team to provide the best solutions to client challenges by offering adapted and innovative advertising strategies.
- Continuously propose improvements to agency practices, encourage innovation, and take initiative in paid social media.
- Perform continuous analysis of key performance indicators via social platforms, Google Analytics, and Data Studio.
- Monitor ongoing campaigns and provide continuous recommendations to ensure optimal performance.
Qualifications:
- Minimum of 5 years of experience in a media agency, digital agency, or company specializing in paid social media.
- University degree in a relevant field and/or equivalent experience.
- Experience in e-commerce campaigns is a significant asset.
- Relevant certifications in paid social media are a plus.
- Strong command of French and English, both spoken and written.
Required Skills:
- High level of rigor and professionalism.
- Leadership and an engaging, communicative passion.
- Curious and analytical mindset, focused on results and strategic thinking.
- A drive to stay informed about the latest innovations in digital marketing and media.
- Strong organizational skills, prioritization, and diligent follow-up on ongoing campaigns.
- Ability to manage multiple projects simultaneously with tight deadlines.
- Comfortable in a fast-paced and constantly changing environment.
- Strong team spirit and ability to collaborate with all Espace M employees.
- Sound judgment and attention to quality work.
- Excellent knowledge of the digital advertising industry.
- Proficiency in the Office suite (especially Excel).
Your Benefits: Join a human-sized agency where your opinion will be important. You will have the opportunity to make a concrete difference in the success of the agency and its clients. You will also benefit from remuneration and social advantages commensurate with your talent. Located in the heart of Plateau Mont-Royal, in a friendly work environment, our agency will allow you to advance your career!
The agency is based in Montreal, however, working from Montreal is not necessary as remote work is a possibility at Espace M. We also allow up to 3 months of remote work outside of Quebec per year.
And also:
- Continuous training in an experienced and well-structured team, including weekly knowledge-sharing sessions.
- A well-managed workload.
- In addition to vacation weeks, the agency is closed for two weeks during the holidays (paid vacation).
- Possibility of remote work every day (except when office presence is required for specific times: important meetings, client meetings…).
- Possibility of remote work abroad for up to 12 weeks per year.
- Group insurance effective 3 months after joining: life, disability, medication, dental. This is paid 50% by Espace M.
- Access to a collective savings plan (from the start) with employer contribution (after 1 year).
- $100 taxable TEDY advantage each month: variety of products or services reimbursed.
- Benefits offered at the office: coffee, keg beer, soda, sparkling water, fruits, chips, nuts, etc.
- Social activities every month.
- The guarantee of working with the most beautiful view of Mont-Royal and downtown Montreal.
Apply now
