We are proud to have collaborated with Enfant Soleil on the launch of their new identity and the “Beautiful things on the horizon” campaign, a significant milestone in their journey.
Enfant Soleil, formerly known as Opération Enfant Soleil, has modernized its image to better reflect the scope of its mission and impact, which extend far beyond the renowned telethon. This rebranding aims to engage new generations of donors while continuing to support children, families, and medical teams across Quebec.
In this project, our team had the privilege of contributing to the media strategy and key message placements for the campaign. We worked closely with Enfant Soleil to identify the best platforms and timings to maximize content impact, ensuring the messages reached the target audience in an effective and emotional way.
The “Beautiful things on the horizon” campaign, created in collaboration with LG2, delivers a deeply human and moving message, highlighting the reality faced by sick children and the crucial role of Enfant Soleil in their journey. Thanks to an optimized media strategy and the use of Quebecor‘s media platforms, these messages have touched the hearts of Quebecers, rallying even greater support for this vital cause.
At Espace M, we are deeply committed to supporting initiatives that make a real impact in the community, and this collaboration with Enfant Soleil is a tangible example of the positive influence that thoughtful and well-executed campaigns can achieve.
Source: Grenier
