SourCran: Patience Reinvents Cranberries with Brilliance

The organic brand Patience is taking a bold turn with the launch of SourCran, flavored tart cranberries promising to revolutionize the healthy snack market. This daring project is part of a comprehensive brand redefinition strategy orchestrated by the agency La Famille. Caroline Miron, Vice President of Marketing, Innovation, and Retail Sales at Fruit d’Or, explains that SourCran aims to meet a growing demand for snacks that combine pleasure with nutritional benefits.

The collaboration with La Famille was crucial in bringing this new vision to life. Marie-Ève Caron, founder and brand strategist at the agency, emphasizes the importance of packaging as a differentiation lever on shelves. Every visual detail of SourCran, from the round logo reminiscent of cranberry shape to the vibrant illustrations representing flavors, contributes to strengthening the brand’s distinctive visual identity.

Similarly, the media strategy developed by our team at Espace M also played a key role in the campaign’s deployment. By utilizing innovative advertising formats such as video and impactful displays, aired on platforms like Netflix in Quebec and CTV in the United States, we aimed to maximize SourCran’s visibility among target consumers in strategic markets. And it’s working: since the campaign’s launch, listings have increased notably, including new distribution at Walmart in the United States.

Discover more about this captivating transformation of Patience with SourCran and how our expertise in media strategy has contributed to its success by clicking here.

 

Source: Grenier