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Maple from Canada returned to the Bye Bye this year with an ad that captivated viewers. Drawing inspiration from a major event of 2024—the famous geyser caused by a water main break in Montreal—the ad cleverly drew a parallel between the management of maple sap tubing and Montreal’s water network. With its humorous tone, the message perfectly aligned with the most-watched year-end show in Quebec.

Espace M is proud to have contributed to this campaign through strategic placement choices. We maximized the ad’s visibility among the general public, further solidifying Maple from Canada’s position as a standout brand at the Bye Bye.

Source: Grenier