{"id":7383,"date":"2023-12-13T11:40:26","date_gmt":"2023-12-13T16:40:26","guid":{"rendered":"https:\/\/espace-m.ca\/?p=7383"},"modified":"2023-12-13T11:57:54","modified_gmt":"2023-12-13T16:57:54","slug":"innovative-collaboration-with-quebecor-media-expertise","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/innovative-collaboration-with-quebecor-media-expertise\/","title":{"rendered":"Innovative Collaboration with Qu\u00e9becor Media Expertise"},"content":{"rendered":"<p>2023 marks a year of great collaboration between <a href=\"https:\/\/quebecorexpertisemedia.com\/en\/home\">Qu\u00e9becor Media Expertise<\/a> and Espace M. Together, we have realized captivating campaigns for prestigious clients such as the <a href=\"https:\/\/www.barreau.qc.ca\/en\/\">Barreau du Qu\u00e9bec<\/a> and <a href=\"https:\/\/sportcom.ca\/\">Sportcom<\/a>.<\/p>\n<p>Our partnership with Qu\u00e9becor Media Expertise has been particularly fruitful. Their ability to adapt to our clients&#8217; requirements and to seamlessly integrate campaigns into their multiplatform universe is remarkable. Hugo Dallaire from Qu\u00e9becor Media Expertise highlights the great satisfaction of working with Espace M, acknowledging our expertise in digital advertising.<\/p>\n<p>The campaign for the 175th anniversary of the Barreau du Qu\u00e9bec is an eloquent example of our creative approach. In collaboration with the agency <a href=\"https:\/\/bob.ca\/en\/\">Bob<\/a>, we ensured the deployment of a unique concept: actors from the TVA series &#8216;<a href=\"https:\/\/www.qub.ca\/tvaplus\/tva\/indefendable\">Ind\u00e9fendable<\/a>&#8216; meet real lawyers to explore the similarities and differences between these two worlds. This initiative brilliantly illustrated the Barreau&#8217;s commitment to the public.<\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7378\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/12\/quebecor3-320762.webp\" alt=\"\" width=\"1420\" height=\"710\" srcset=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/12\/quebecor3-320762.webp 1420w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/12\/quebecor3-320762-300x150.webp 300w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/12\/quebecor3-320762-1024x512.webp 1024w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/12\/quebecor3-320762-768x384.webp 768w\" sizes=\"auto, (max-width: 1420px) 100vw, 1420px\" \/><\/p>\n<p>Watch the three episodes here: <a href=\"https:\/\/www.journaldemontreal.com\/2023\/11\/24\/la-cour-cote-jardin-une-webserie-fascinante-ou-les-acteurs-vedettes-dindefendable-echangent-avec-de-vrais-avocats\">Journal de Montr\u00e9al<\/a><\/p>\n<p>Furthermore, our project with Sportcom and the agency LaBase for the &#8216;<a href=\"https:\/\/vadoncjouer.ca\/\">Va donc jouer!<\/a>&#8216; campaign highlighted the importance of coaches and officials in organized sports. The web series produced for <a href=\"https:\/\/www.journaldemontreal.com\/hublo\">Hublo<\/a> offers a fascinating insight into these essential professions, with host Pierre-Yves Lord experiencing a day in the life of these sports professionals.<\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7376\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/12\/quebecor4-320765.webp\" alt=\"\" width=\"1420\" height=\"710\" srcset=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/12\/quebecor4-320765.webp 1420w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/12\/quebecor4-320765-300x150.webp 300w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/12\/quebecor4-320765-1024x512.webp 1024w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/12\/quebecor4-320765-768x384.webp 768w\" sizes=\"auto, (max-width: 1420px) 100vw, 1420px\" \/><\/p>\n<p>Discover the &#8216;Va donc jouer!&#8217; web series here: <a href=\"https:\/\/www.journaldemontreal.com\/2023\/11\/06\/decouvrez-les-joueurs-et-joueuses-qui-font-toute-la-difference-dans-le-sport-organise\">Journal de Montr\u00e9al<\/a><\/p>\n<p>This collaboration illustrates our ability to merge creativity, strategy, and technical know-how, thus affirming our position as a leader in media planning.<\/p>\n<p>&nbsp;<\/p>\n<p>Source: <a href=\"https:\/\/www.grenier.qc.ca\/actualites\/38792\/lunion-fait-la-force-pour-quebecor-expertise-media-avec-espace-m-bob-et-labase\">Grenier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2023 marks a year of great collaboration between Qu\u00e9becor Media Expertise and Espace M. Together, we have realized captivating campaigns for prestigious clients such as the Barreau du Qu\u00e9bec and&#8230;<\/p>\n","protected":false},"author":5,"featured_media":7380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-7383","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press"},"_links":{"self":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/7383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/comments?post=7383"}],"version-history":[{"count":1,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/7383\/revisions"}],"predecessor-version":[{"id":7384,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/7383\/revisions\/7384"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media\/7380"}],"wp:attachment":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media?parent=7383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/categories?post=7383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/tags?post=7383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}