{"id":6483,"date":"2023-11-16T16:03:40","date_gmt":"2023-11-16T21:03:40","guid":{"rendered":"https:\/\/espace-m.ca\/?p=6483"},"modified":"2024-12-13T15:10:34","modified_gmt":"2024-12-13T20:10:34","slug":"maple-from-quebec-and-passe-partout","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/maple-from-quebec-and-passe-partout\/","title":{"rendered":"Maple from Quebec and Passe-Partout"},"content":{"rendered":"<p><a href=\"https:\/\/ppaq.ca\/en\/\">The Quebec Maple Syrup Producers (PPAQ)<\/a> have teamed up with <a href=\"https:\/\/rethinkideas.com\/\">Rethink<\/a> and Espace M to launch an innovative advertising campaign featuring Quebec&#8217;s famous maple syrup and the beloved character Passe-Partout. Narrated by the iconic voice of Guy Nadon, this campaign perfectly showcases the versatility and universal appeal of maple. The campaign will be broadcast widely, including TV, web, and print, enhanced with content marketing inspired by the famous TV series. This project continues the success of the 2022 Holiday campaign &#8220;C&#8217;est sec,&#8221; adding a touch of humor and cultural nostalgia.<\/p>\n<p style=\"text-align: center;\"><div class=\"lazyload smush-lazyload-video smush-lazyload-youtube\" style=\"--smush-video-aspect-ratio: 560\/315\" data-bg-image=\"url(https:\/\/espace-m.ca\/wp-admin\/admin-ajax.php?action=smush_video_thumbnail&#038;url=https%3A%2F%2Fwww.youtube.com%2Fembed%2F1gaCUTq4Xd0%3Fsi%3DXiEhSCLyD2boo8Q8&#038;video_width=560&#038;video_height=315)\" ><iframe loading=\"lazy\" title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/1gaCUTq4Xd0?si=XiEhSCLyD2boo8Q8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/iframe><noscript><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/1gaCUTq4Xd0?si=XiEhSCLyD2boo8Q8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/noscript><span class=\"smush-play-btn\" role=\"button\" aria-label=\"Play video\">\r\n\t\t\t\t<span tabindex=\"0\" class=\"smush-play-btn-inner\">\r\n\t\t\t\t\t<span>Play<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span><\/div><\/p>\n<p style=\"text-align: center;\"><div class=\"lazyload smush-lazyload-video smush-lazyload-youtube\" style=\"--smush-video-aspect-ratio: 560\/315\" data-bg-image=\"url(https:\/\/espace-m.ca\/wp-admin\/admin-ajax.php?action=smush_video_thumbnail&#038;url=https%3A%2F%2Fwww.youtube.com%2Fembed%2FfQybb8U367s%3Fsi%3DPwVWn-uzWhBF8vP8&#038;video_width=560&#038;video_height=315)\" ><iframe loading=\"lazy\" title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/fQybb8U367s?si=PwVWn-uzWhBF8vP8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/iframe><noscript><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/fQybb8U367s?si=PwVWn-uzWhBF8vP8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/noscript><span class=\"smush-play-btn\" role=\"button\" aria-label=\"Play video\">\r\n\t\t\t\t<span tabindex=\"0\" class=\"smush-play-btn-inner\">\r\n\t\t\t\t\t<span>Play<\/span>\r\n\t\t\t\t<\/span>\r\n\t\t\t<\/span><\/div><\/p>\n<p>&nbsp;<\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6479 size-large\" src=\"https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/pp_2-316053-1024x576.webp?lossy=2&strip=1&avif=1\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/pp_2-316053-1024x576.webp?lossy=2&strip=1&avif=1 1024w, https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/pp_2-316053-300x169.webp?lossy=2&strip=1&avif=1 300w, https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/pp_2-316053-768x432.webp?lossy=2&strip=1&avif=1 768w, https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/pp_2-316053-1536x864.webp?lossy=2&strip=1&avif=1 1536w, https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/pp_2-316053.webp?lossy=2&strip=1&avif=1 1920w, https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/pp_2-316053.webp?size=216x122&lossy=2&strip=1&avif=1 216w, https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/pp_2-316053.webp?size=432x243&lossy=2&strip=1&avif=1 432w, https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/pp_2-316053.webp?size=648x365&lossy=2&strip=1&avif=1 648w, https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/pp_2-316053.webp?size=864x486&lossy=2&strip=1&avif=1 864w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6477 size-large\" src=\"https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/magazine_PP-316071-1024x576.webp?lossy=2&strip=1&avif=1\" alt=\"\" width=\"1024\" height=\"576\" srcset=\"https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/magazine_PP-316071-1024x576.webp?lossy=2&strip=1&avif=1 1024w, https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/magazine_PP-316071-300x169.webp?lossy=2&strip=1&avif=1 300w, https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/magazine_PP-316071-768x432.webp?lossy=2&strip=1&avif=1 768w, https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/magazine_PP-316071-1536x864.webp?lossy=2&strip=1&avif=1 1536w, https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/magazine_PP-316071.webp?lossy=2&strip=1&avif=1 1920w, https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/magazine_PP-316071.webp?size=216x122&lossy=2&strip=1&avif=1 216w, https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/magazine_PP-316071.webp?size=432x243&lossy=2&strip=1&avif=1 432w, https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/magazine_PP-316071.webp?size=648x365&lossy=2&strip=1&avif=1 648w, https:\/\/b3170267.smushcdn.com\/3170267\/wp-content\/uploads\/2023\/11\/magazine_PP-316071.webp?size=864x486&lossy=2&strip=1&avif=1 864w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Source: <a href=\"https:\/\/www.grenier.qc.ca\/actualites\/38123\/lerable-du-quebec-cest-passe-partout\">Grenier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Quebec Maple Syrup Producers (PPAQ) have teamed up with Rethink and Espace M to launch an innovative advertising campaign featuring Quebec&#8217;s famous maple syrup and the beloved character Passe-Partout&#8230;.<\/p>\n","protected":false},"author":5,"featured_media":6477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_analysis_target_kw":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-6483","post","type-post","status-publish","format-standard","has-post-thumbnail","category-press"],"_links":{"self":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/6483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/comments?post=6483"}],"version-history":[{"count":1,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/6483\/revisions"}],"predecessor-version":[{"id":6484,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/6483\/revisions\/6484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media\/6477"}],"wp:attachment":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media?parent=6483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/categories?post=6483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/tags?post=6483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}