{"id":5908,"date":"2023-10-25T11:25:41","date_gmt":"2023-10-25T15:25:41","guid":{"rendered":"https:\/\/espace-m.ca\/?p=5908"},"modified":"2023-10-25T11:35:55","modified_gmt":"2023-10-25T15:35:55","slug":"youll-love-the-new-sourcran-campaign-for-sure","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/youll-love-the-new-sourcran-campaign-for-sure\/","title":{"rendered":"You’ll love the new SourCran campaign, for sure!"},"content":{"rendered":"

Fruit d’Or and its consumer brand Patience Fruit & Co are taking a bold step into the advertising world with their new campaign for SourCran, a uniquely tart organic cranberry. Developed by the agency La Famille, the campaign uses eye-catching multicolored mouths and memorable taglines to grab public attention. We orchestrated the media placement for this fall campaign unfolding in Montreal, Toronto, and Quebec. With a presence on the web, social media, as well as metro and bus stop ads, the media placement strategy effectively targets potential customers. In addition to the campaign, a “Surprise Party” contest is organized to broaden SourCran’s fan base. Don\u2019t miss this explosion of flavors and colors; it\u2019s a must-see!<\/p>\n

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