{"id":5908,"date":"2023-10-25T11:25:41","date_gmt":"2023-10-25T15:25:41","guid":{"rendered":"https:\/\/espace-m.ca\/?p=5908"},"modified":"2023-10-25T11:35:55","modified_gmt":"2023-10-25T15:35:55","slug":"youll-love-the-new-sourcran-campaign-for-sure","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/youll-love-the-new-sourcran-campaign-for-sure\/","title":{"rendered":"You&#8217;ll love the new SourCran campaign, for sure!"},"content":{"rendered":"<p>Fruit d&#8217;Or and its consumer brand Patience Fruit &amp; Co are taking a bold step into the advertising world with their new campaign for SourCran, a uniquely tart organic cranberry. Developed by the agency La Famille, the campaign uses eye-catching multicolored mouths and memorable taglines to grab public attention. We orchestrated the media placement for this fall campaign unfolding in Montreal, Toronto, and Quebec. With a presence on the web, social media, as well as metro and bus stop ads, the media placement strategy effectively targets potential customers. In addition to the campaign, a &#8220;Surprise Party&#8221; contest is organized to broaden SourCran&#8217;s fan base. Don\u2019t miss this explosion of flavors and colors; it\u2019s a must-see!<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/KBBpCZ5dizg?si=jXpouc33CZrZHsUJ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/AUTJ7cU0NLU?si=mBCpCzu63P923r3G\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/61Ge_k7YwqM?si=1ShhV6UMoyzfrnKQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5898 size-full\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_216_FINAL_2500px-312752.webp\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_216_FINAL_2500px-312752.webp 900w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_216_FINAL_2500px-312752-300x200.webp 300w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_216_FINAL_2500px-312752-768x512.webp 768w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_216_FINAL_2500px-312752-675x450.webp 675w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p style=\"text-align: center;\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5900 size-full\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_97_FINAL_2500px-312750.webp\" alt=\"\" width=\"900\" height=\"1350\" srcset=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_97_FINAL_2500px-312750.webp 900w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_97_FINAL_2500px-312750-200x300.webp 200w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_97_FINAL_2500px-312750-683x1024.webp 683w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_97_FINAL_2500px-312750-768x1152.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<p style=\"text-align: center;\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5896 size-full\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_347_FINAL_2500px-312754.webp\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_347_FINAL_2500px-312754.webp 1000w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_347_FINAL_2500px-312754-300x200.webp 300w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_347_FINAL_2500px-312754-768x512.webp 768w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_347_FINAL_2500px-312754-900x600.webp 900w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_347_FINAL_2500px-312754-675x450.webp 675w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5894 size-full\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_537_FINAL_2500px-312756.jpg\" alt=\"\" width=\"1000\" height=\"667\" srcset=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_537_FINAL_2500px-312756.jpg 1000w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_537_FINAL_2500px-312756-300x200.jpg 300w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_537_FINAL_2500px-312756-768x512.jpg 768w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_537_FINAL_2500px-312756-900x600.jpg 900w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_537_FINAL_2500px-312756-675x450.jpg 675w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5892 size-full\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_643_FINAL_2500px-312758.webp\" alt=\"\" width=\"1000\" height=\"1500\" srcset=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_643_FINAL_2500px-312758.webp 1000w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_643_FINAL_2500px-312758-200x300.webp 200w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_643_FINAL_2500px-312758-683x1024.webp 683w, https:\/\/espace-m.ca\/wp-content\/uploads\/2023\/10\/20231005_LaFamille_SourCran_643_FINAL_2500px-312758-768x1152.webp 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Source: <a href=\"https:\/\/www.grenier.qc.ca\/actualites\/37698\/aimer-sourcran-cest-sur\">Grenier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fruit d&#8217;Or and its consumer brand Patience Fruit &amp; Co are taking a bold step into the advertising world with their new campaign for SourCran, a uniquely tart organic cranberry&#8230;.<\/p>\n","protected":false},"author":5,"featured_media":5895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-5908","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press"},"_links":{"self":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/5908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/comments?post=5908"}],"version-history":[{"count":1,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/5908\/revisions"}],"predecessor-version":[{"id":5911,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/5908\/revisions\/5911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media\/5895"}],"wp:attachment":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media?parent=5908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/categories?post=5908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/tags?post=5908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}