{"id":2885,"date":"2021-01-05T14:32:42","date_gmt":"2021-01-05T19:32:42","guid":{"rendered":"https:\/\/espace-m.ca\/?p=2885"},"modified":"2025-10-16T15:04:22","modified_gmt":"2025-10-16T19:04:22","slug":"an-innovative-media-strategy-for-erable-du-quebecs-campaign-for-the-end-of-year-bye-bye-show","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/an-innovative-media-strategy-for-erable-du-quebecs-campaign-for-the-end-of-year-bye-bye-show\/","title":{"rendered":"An innovative media strategy for \u00c9rable du Qu\u00e9bec\u2019s campaign for the end-of-year Bye Bye show"},"content":{"rendered":"<div class=\"cw-post-grid-offcanvas\">\n<div class=\"description\">\n<div id=\"fws_64b31bce9aeef\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>\u00c9rable du Qu\u00e9bec demonstrated impressive creativity, leading it to stand out from the crowd and maximize its return on investment as sponsor of Quebec\u2019s most-watched end-of-year TV show, the Bye Bye. Using 10-second clips directly following different advertisers throughout the evening, we were able to demonstrate to viewers that maple syrup is good in everything (the \u201cBon dans toute\u201d tagline). Our team was able to negotiate prime positioning for these ads without incurring any extra costs and they also received the blessing of the other advertisers, making this an even more satisfying success.<\/p>\n<p>Source:\u00a0<a href=\"https:\/\/www.grenier.qc.ca\/nouvelles\/22224\/la-strategie-media-derriere-la-campagne-bye-bye-de-lerable-d\" target=\"_blank\" rel=\"noopener\"><strong>Grenier aux nouvelles<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9rable du Qu\u00e9bec demonstrated impressive creativity, leading it to stand out from the crowd and maximize its return on investment as sponsor of Quebec\u2019s most-watched end-of-year TV show, the Bye&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2885","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press"},"_links":{"self":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/2885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/comments?post=2885"}],"version-history":[{"count":1,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/2885\/revisions"}],"predecessor-version":[{"id":2886,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/2885\/revisions\/2886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media\/1585"}],"wp:attachment":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media?parent=2885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/categories?post=2885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/tags?post=2885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}