{"id":2882,"date":"2022-02-22T14:36:14","date_gmt":"2022-02-22T19:36:14","guid":{"rendered":"https:\/\/espace-m.ca\/?p=2882"},"modified":"2025-10-16T15:04:22","modified_gmt":"2025-10-16T19:04:22","slug":"time-for-transparency-nutrinor-traceability","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/time-for-transparency-nutrinor-traceability\/","title":{"rendered":"Time for transparency: Nutrinor Traceability"},"content":{"rendered":"<div class=\"cw-post-grid-offcanvas\">\n<div class=\"description\">\n<div id=\"fws_64b31bce9a72f\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>It was important for this campaign on the traceability of Nutrinor milk to highlight the cooperative\u2019s humanity and engagement. Espace M put the main focus on local media to promote this Quebec cooperative, both when it came to exterior advertising and to digital advertising. We negotiated having Nutrinor\u2019s ads on every available billboard in certain key Montreal metro stations to create a strong impact and grab people\u2019s attention, while the same approach was used digitally with Nutrinor\u2019s ads flooding web portals with a wide reach. Finally, proximity outdoor advertising meant we were able to increase the campaign\u2019s frequency of exposure and keep Nutrinor top of its target audience\u2019s mind.<\/p>\n<p>Source:\u00a0<a href=\"https:\/\/www.grenier.qc.ca\/nouvelles\/26508\/en-toute-transparence-avec-la-tracabilite-nutrinor\" target=\"_blank\" rel=\"noopener\"><strong>Grenier aux nouvelles<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It was important for this campaign on the traceability of Nutrinor milk to highlight the cooperative\u2019s humanity and engagement. Espace M put the main focus on local media to promote&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2882","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press"},"_links":{"self":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/2882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/comments?post=2882"}],"version-history":[{"count":2,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/2882\/revisions"}],"predecessor-version":[{"id":2884,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/2882\/revisions\/2884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media\/1588"}],"wp:attachment":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media?parent=2882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/categories?post=2882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/tags?post=2882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}