{"id":2880,"date":"2022-06-02T14:39:09","date_gmt":"2022-06-02T18:39:09","guid":{"rendered":"https:\/\/espace-m.ca\/?p=2880"},"modified":"2025-10-16T15:04:22","modified_gmt":"2025-10-16T19:04:22","slug":"the-new-boreale-lager-our-own-local-session-beer","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/the-new-boreale-lager-our-own-local-session-beer\/","title":{"rendered":"The new Bor\u00e9ale lager: our own local, session beer"},"content":{"rendered":"<div class=\"cw-post-grid-offcanvas\">\n<div class=\"description\">\n<div id=\"fws_64b31bce99ec1\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Bor\u00e9ale put out a new summer beer, a light lager which is the perfect accompaniment for a warm summer\u2019s day. Our mandate was to launch the largest Quebec microbrewery\u2019s new beer to a wider audience who would appreciate this new product. We chose to put a video campaign at the heart of the campaign and broadcast it on TV as well as digital and social media. The launch was planned for just before the first long weekend in May, to keep Bor\u00e9ale in mind for its target audience\u2019s warm weather gatherings. We also negotiated tactical placements during televised events for both the Saint Jean Baptist and Canada Day celebrations; it was our goal to make Bor\u00e9ale\u2019s new lager THE beer of the summer. The campaign was topped off with outside advertising and programmatics, thus increasing the frequency of exposure.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bor\u00e9ale put out a new summer beer, a light lager which is the perfect accompaniment for a warm summer\u2019s day. Our mandate was to launch the largest Quebec microbrewery\u2019s new&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1592,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2880","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press"},"_links":{"self":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/2880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/comments?post=2880"}],"version-history":[{"count":1,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/2880\/revisions"}],"predecessor-version":[{"id":2881,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/2880\/revisions\/2881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media\/1592"}],"wp:attachment":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media?parent=2880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/categories?post=2880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/tags?post=2880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}