{"id":2876,"date":"2022-06-28T14:42:45","date_gmt":"2022-06-28T18:42:45","guid":{"rendered":"https:\/\/espace-m.ca\/?p=2876"},"modified":"2025-10-16T15:04:22","modified_gmt":"2025-10-16T19:04:22","slug":"erable-du-quebec-shine-at-the-canadian-effie-awards","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/erable-du-quebec-shine-at-the-canadian-effie-awards\/","title":{"rendered":"\u00c9rable du Qu\u00e9bec shine at the Canadian Effie Awards"},"content":{"rendered":"<div class=\"cw-post-grid-offcanvas\">\n<div class=\"description\">\n<div id=\"fws_64b31bce97d9d\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>\u00c9rable du Qu\u00e9bec made its mark at the 2022 Effie Awards with its \u201cBon dans toute\u201d (Good in everything) campaign, scooping 3 prizes during the evening, including a gold in the Media Idea category and a bronze in the Media Strategy category. The Effie Awards confer prizes to marketing projects which are able to demonstrate conclusive and significant business results. This was definitely the case for the \u00c9rable du Qu\u00e9bec campaign which, through the synergy of the varied different points of sale, clearly showed how versatile maple products are. The \u201cBon dans toute\u201d campaign was present through video (on television and digital media), outside advertising and various content partners (the Fondussimo, Savourer and several other magazines). Additionally, over the summer the campaign focused on maple syrup cocktails, partnering with several Montreal bars which each integrated two maple-themed cocktails into their menu.<\/p>\n<p>Source:\u00a0<a href=\"https:\/\/www.grenier.qc.ca\/actualites\/30797\/lerable-du-quebec-et-rethink-rayonnent-aux-effie-canada\" target=\"_blank\" rel=\"noopener\"><strong>Grenier aux nouvelles<\/strong><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"cw-post-grid-offcanvas\">\n<div class=\"date\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c9rable du Qu\u00e9bec made its mark at the 2022 Effie Awards with its \u201cBon dans toute\u201d (Good in everything) campaign, scooping 3 prizes during the evening, including a gold in&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-2876","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press"},"_links":{"self":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/2876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/comments?post=2876"}],"version-history":[{"count":1,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/2876\/revisions"}],"predecessor-version":[{"id":2877,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/2876\/revisions\/2877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media\/1607"}],"wp:attachment":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media?parent=2876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/categories?post=2876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/tags?post=2876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}