{"id":25339,"date":"2026-06-26T11:18:11","date_gmt":"2026-06-26T15:18:11","guid":{"rendered":"https:\/\/espace-m.ca\/?p=25339"},"modified":"2026-06-29T14:44:39","modified_gmt":"2026-06-29T18:44:39","slug":"espace-m-orchestrates-yves-rochers-monoi-campaign","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/espace-m-orchestrates-yves-rochers-monoi-campaign\/","title":{"rendered":"Espace M Orchestrates Yves Rocher\u2019s Mono\u00ef Campaign"},"content":{"rendered":"
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The Espace M agency is spearheading the media distribution strategy for Yves Rocher\u2019s<\/a> iconic Mono\u00ef product line across the Quebec and Ontario markets. This campaign push aims to recruit and acquire new customers by capitalizing on the accessibility of these products. Espace M is managing all media touchpoints to optimize the efficiency of the conversion funnel.<\/p>\n

For this campaign, Espace M developed a coverage strategy centered primarily on the consideration and conversion phases. This approach relies pragmatically on the Mono\u00ef line’s price positioning to stimulate impulse buying, thereby complementing the brand’s on-the-ground brand awareness activations.<\/p>\n

The media plan developed by the agency is built around four main tactics:<\/p>\n