{"id":23119,"date":"2026-06-05T12:13:27","date_gmt":"2026-06-05T16:13:27","guid":{"rendered":"https:\/\/espace-m.ca\/?p=23119"},"modified":"2026-06-05T12:15:24","modified_gmt":"2026-06-05T16:15:24","slug":"ai-4-takeaways-connexion-2026","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/articles\/ai-4-takeaways-connexion-2026\/","title":{"rendered":"AI Beyond the Buzzword: Our Key Takeaways from Connexion 2026"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”23001″ image_size=”medium” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” img_link=”https:\/\/connexion.lesaffaires.com\/”][vc_column_text css=”” text_direction=”default”]Last week, the Espace M team stepped away from their usual screens to explore the aisles of the Connexion 2026<\/strong><\/a> digital transformation conference. The goal? To take the pulse of the industry\u2019s best practices, gain inspiration, and, above all, bring back concrete learnings to evolve our own workflows.<\/span><\/p>\n

In an advertising ecosystem where artificial intelligence is on everyone’s lips, adopting it simply to follow the trend is not an option. Our objective is to use it strategically to make our methods even smarter and more efficient, always to the ultimate benefit of our clients.<\/span><\/p>\n

Here are the key takeaways from this intensive day:<\/span>[\/vc_column_text][image_with_animation image_url=”22978″ image_size=”full” max_width=”100%” max_width_mobile=”default” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default”][vc_column_text css=”” text_direction=”default”]\n

Our 4 key takeways<\/h2>\n

1. The Great Paradox: Why Do 95% of AI Projects Fail?<\/h3>\n

The reality check shared by industry experts is striking: while initiatives are multiplying, <\/span>95% of generative AI projects in companies fail<\/b> to demonstrate a measurable financial return on investment in the short term. Even worse, in Canada, 42% of projects are abandoned along the way.<\/span><\/p>\n

Why such a wide gap between technological promise and reality?<\/span><\/p>\n