{"id":18550,"date":"2026-01-23T16:30:13","date_gmt":"2026-01-23T21:30:13","guid":{"rendered":"https:\/\/espace-m.ca\/?p=18550"},"modified":"2026-01-23T16:29:30","modified_gmt":"2026-01-23T21:29:30","slug":"wow-2026-results-a-team-effort","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/wow-2026-results-a-team-effort\/","title":{"rendered":"WOW 2026 Results: A Team Effort"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<p data-start=\"52\" data-end=\"337\"><strong data-start=\"52\" data-end=\"146\">Each year, the unveiling of L\u00e9ger\u2019s WOW study marks a pivotal moment for retail in Canada.<\/strong> Recognised for its rigorous methodology surveying over 16,000 Quebecers, this study does more than hand out scores\u2014it reveals the real drivers of performance in a constantly evolving sector.<\/p>\n<p data-start=\"339\" data-end=\"574\"><strong data-start=\"339\" data-end=\"391\">The 2026 edition highlights an undeniable truth:<\/strong> in an economic climate where consumers are more price-sensitive, the real challenge for retailers is to deliver a \u201cvalue-for-experience\u201d ratio that feels both justified and generous.<\/p>\n<p data-start=\"576\" data-end=\"778\">At Espace M, we look forward to these results not just to analyse market trends, but above all, to measure the concrete impact of the strategies we implement alongside our clients and creative partners.<\/p>\n<p data-start=\"785\" data-end=\"820\"><strong data-start=\"785\" data-end=\"820\">Proud to see our partners shine<\/strong><\/p>\n<p data-start=\"822\" data-end=\"1096\">We reviewed the 2026 rankings with great pride, and it came as no surprise to see several of our clients stand out. Making it onto this list is no coincidence\u2014it\u2019s the result of active listening and a constant commitment to placing the customer at the heart of the equation.<\/p>\n<p data-start=\"1098\" data-end=\"1180\">We extend warm congratulations to our clients featured in this prestigious report:<\/p>\n<ul data-start=\"1182\" data-end=\"1944\">\n<li data-start=\"1182\" data-end=\"1426\">\n<p data-start=\"1184\" data-end=\"1426\"><strong data-start=\"1184\" data-end=\"1199\">Yves Rocher<\/strong>: An exceptional performance that propelled them to 2nd place overall in Qu\u00e9bec with a WOW Index of 96.6, while also leading the Beauty sector. A shining example that proximity and customer engagement create immeasurable value.<\/p>\n<\/li>\n<li data-start=\"1428\" data-end=\"1628\">\n<p data-start=\"1430\" data-end=\"1628\"><strong data-start=\"1430\" data-end=\"1441\">Tristan<\/strong>: Congratulations on earning 1st place in the Unisex Clothing sector. Reaching the top of their category (with an index of 85.7) shows a deep understanding of local consumer expectations.<\/p>\n<\/li>\n<li data-start=\"1630\" data-end=\"1751\">\n<p data-start=\"1632\" data-end=\"1751\"><strong data-start=\"1632\" data-end=\"1646\">Familiprix<\/strong>: Ranked 2nd among pharmacies, a well-deserved recognition for their daily dedication to the people here.<\/p>\n<\/li>\n<li data-start=\"1753\" data-end=\"1944\">\n<p data-start=\"1755\" data-end=\"1944\"><strong data-start=\"1755\" data-end=\"1782\">Opto-R\u00e9seau and Mobilia<\/strong>: Their presence in this rigorous study is a testament to their commitment to meet the highest industry standards and continually enhance the in-store experience.<\/p>\n<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; 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scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<p data-start=\"1951\" data-end=\"1990\"><strong data-start=\"1951\" data-end=\"1990\">Beyond the numbers: a shared vision<\/strong><\/p>\n<p data-start=\"1992\" data-end=\"2175\">These results remind us that customer experience isn&#8217;t siloed. It stems from the synergy between a brand\u2019s promise\u2014what we help communicate and amplify\u2014and its delivery on the ground.<\/p>\n<p data-start=\"2177\" data-end=\"2559\">For us, being a partner means ensuring that the promises made through advertising are faithfully reflected in the reality experienced by the target consumers. The success of leaders like Yves Rocher and Tristan speaks to the strength of this synergy: we connect the right people with the right brands, and our clients take it from there, delivering an impeccable on-site experience.<\/p>\n<p data-start=\"2566\" data-end=\"2599\"><strong data-start=\"2566\" data-end=\"2599\">Reaching new heights together<\/strong><\/p>\n<p data-start=\"2601\" data-end=\"2743\">The WOW 2026 study teaches us that today\u2019s consumers seek fair prices\u2014but also an overall shopping experience they perceive as truly generous.<\/p>\n<p data-start=\"2745\" data-end=\"3070\">We are honoured by the trust placed in us by Yves Rocher, Familiprix, Tristan, Opto-R\u00e9seau, and Mobilia. Their success fuels our motivation. Together, we will continue analysing these valuable insights to refine our strategies, innovate, and ensure that every touchpoint\u2014from digital to physical\u2014drives their business growth.<\/p>\n<p data-start=\"3072\" data-end=\"3133\">Congratulations to all the teams for these inspiring results!<\/p>\n<p data-start=\"3135\" data-end=\"3219\"><strong data-start=\"3135\" data-end=\"3219\">To view the WOW 2026 study: <a href=\"https:\/\/leger360.com\/wow\/\" target=\"_blank\" rel=\"noopener\">https:\/\/leger360.com\/wow\/<\/a><\/strong><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221;&#8230;<\/p>\n","protected":false},"author":5,"featured_media":1417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-18550","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press"},"_links":{"self":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/18550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/comments?post=18550"}],"version-history":[{"count":5,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/18550\/revisions"}],"predecessor-version":[{"id":18562,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/18550\/revisions\/18562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media\/1417"}],"wp:attachment":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media?parent=18550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/categories?post=18550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/tags?post=18550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}