{"id":17776,"date":"2025-11-18T16:06:35","date_gmt":"2025-11-18T21:06:35","guid":{"rendered":"https:\/\/espace-m.ca\/?p=17776"},"modified":"2025-11-18T16:11:35","modified_gmt":"2025-11-18T21:11:35","slug":"la-table-ronde-showcases-montreals-culinary-scene","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/la-table-ronde-showcases-montreals-culinary-scene\/","title":{"rendered":"La Table Ronde showcases Montr\u00e9al\u2019s culinary scene"},"content":{"rendered":"

La Table Ronde<\/a> is launching its first advertising campaign to celebrate Montr\u00e9al\u2019s culinary richness and support the vitality of the downtown core. The initiative encourages consumers to discover or rediscover the restaurants that shape the city\u2019s food reputation.<\/p>\n

With support from the City of Montr\u00e9al, La Table Ronde partnered with PIGEON<\/a> to develop the campaign. \u00c9tirez le plaisir<\/em> serves as the central message. The campaign targets both business customers and downtown visitors.<\/p>\n

\u201cWe wanted to highlight the experience that our restaurateurs offer. This initiative is important for the city\u2019s vitality and marks a major campaign for La Table Ronde,\u201d says Debbie Zakaib, Executive Director of La Table Ronde.<\/p>\n

The concept conveys the joy of enjoying a meal in a recognized establishment. The illustration created by Jade Cormier, along with the typography, reinforces this moment of pleasure. The colour palette and visual adaptations ensure strong visibility across all media formats.<\/p>\n

La Table Ronde also partners with Tastet<\/a> to simplify the reservation process. A custom interactive map focused on member restaurants, targeted content, and digital banners make it easy to discover and book among the city\u2019s top tables. \u201cThis collaboration was natural. La Table Ronde\u2019s restaurants have been on Tastet since the beginning and are highly appreciated by our community,\u201d says \u00c9lise Tastet, Founder and President of Tastet.<\/p>\n

Espace M manages the media component of the campaign, from planning to deployment. The team created a plan designed to maximize visibility for La Table Ronde\u2019s restaurateurs. With a mix of out-of-home placements and digital formats, the media strategy reaches consumers at the right moment. The integrated QR code offers direct access to the restaurant list and simplified reservations.<\/p>\n

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Source: Grenier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La Table Ronde is launching its first advertising campaign to celebrate Montr\u00e9al\u2019s culinary richness and support the vitality of the downtown core. The initiative encourages consumers to discover or rediscover…<\/p>\n","protected":false},"author":5,"featured_media":17766,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-17776","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press"},"_links":{"self":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/17776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/comments?post=17776"}],"version-history":[{"count":1,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/17776\/revisions"}],"predecessor-version":[{"id":17777,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/17776\/revisions\/17777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media\/17766"}],"wp:attachment":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media?parent=17776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/categories?post=17776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/tags?post=17776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}