{"id":17693,"date":"2025-11-11T10:54:58","date_gmt":"2025-11-11T15:54:58","guid":{"rendered":"https:\/\/espace-m.ca\/?p=17693"},"modified":"2025-11-13T16:17:49","modified_gmt":"2025-11-13T21:17:49","slug":"the-college-du-mont-sainte-anne-modernizes-its-image","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/the-college-du-mont-sainte-anne-modernizes-its-image\/","title":{"rendered":"The Coll\u00e8ge du Mont-Sainte-Anne modernizes its image"},"content":{"rendered":"

The Coll\u00e8ge du Mont-Sainte-Anne (CMSA)<\/a> is entering a new chapter. Based in Sherbrooke for more than 70 years, this private boys\u2019 school stands out for its wide-ranging academic and athletic programs: hockey, golf, hunting and fishing, immersive activities, and educational trips are all part of its distinctive offer.<\/p>\n

In a competitive private education market, the CMSA chose to refresh its image to better reflect what makes it unique. The school entrusted Hula Hoop<\/a> with the mandate to redefine its positioning and brand identity.<\/p>\n

The agency conducted workshops and interviews with parents, students, and staff. A clear idea emerged: CMSA gives students everything they need to reach their full potential. This insight inspired the new brand signature: Everything\u2019s here. Sport, mind, and heart.<\/em><\/p>\n

To bring this new identity to life, Hula Hoop created a brand film. Its rhythm and visuals immerse viewers in the everyday experience of the school. A full campaign was also developed, with Espace M leading the media strategy. The team designed and executed a media plan to communicate the new brand signature and support the 2026\u20132027 enrollment period.<\/p>\n

The campaign spans multiple platforms to reach parents at key moments in their decision process and leverages a mix of placements in out-of-home, video, display, and social media. The goal is to boost CMSA\u2019s visibility during a crucial period and drive families to the new website, which now reflects the school\u2019s identity and simplifies the admissions process.<\/p>\n

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