{"id":17252,"date":"2025-10-16T14:18:20","date_gmt":"2025-10-16T18:18:20","guid":{"rendered":"https:\/\/espace-m.ca\/?p=17252"},"modified":"2025-10-16T15:00:24","modified_gmt":"2025-10-16T19:00:24","slug":"culture-gaspesie-shines-with-bonclub-and-espace-m","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/culture-gaspesie-shines-with-bonclub-and-espace-m\/","title":{"rendered":"Culture Gasp\u00e9sie shines with BonClub and Espace M."},"content":{"rendered":"<p data-start=\"65\" data-end=\"244\">While the spectacular landscapes of Gasp\u00e9sie draw the eye, its cultural richness takes center stage in a new awareness campaign by <a href=\"https:\/\/bonclub.ca\/en\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"196\" data-end=\"207\">BonClub<\/strong><\/a>, in collaboration with <strong data-start=\"231\" data-end=\"243\">Espace M<\/strong>.<\/p>\n<p data-start=\"246\" data-end=\"478\">Launched early in the summer season, the campaign <strong data-start=\"296\" data-end=\"336\">\u201cGasp\u00e9sie, from Culture to Grandeur\u201d<\/strong> invites travelers to explore the region differently \u2014 by discovering a territory where every detour can lead to a unique cultural experience.<\/p>\n<p data-start=\"480\" data-end=\"762\">The strategy rests on three pillars \u2014 creative, festive, and historical \u2014 which shape all messaging and formats. The initiative combines outdoor displays, radio messaging, and various digital ad formats to inspire travelers before departure and accompany them throughout their stay.<\/p>\n<p data-start=\"764\" data-end=\"1069\">Espace M handled media strategy and multi\u2011platform activation, with an approach centered on discovery and inspiration. The agency relied on geo\u2011targeted placements to reach travelers in the planning phase, then to reinforce awareness of Culture Gasp\u00e9sie and the region\u2019s attractions once they are on site.<\/p>\n<p data-start=\"1071\" data-end=\"1358\">The initiative also came to life through cultural road trips led by three Quebec creators: Jeanne Rondeau\u2011Ducharme (<a href=\"https:\/\/www.instagram.com\/jeannemap\/\" target=\"_blank\" rel=\"noopener\">@jeannemap<\/a>), Camille D. Sperandio (<a href=\"https:\/\/www.instagram.com\/cam_ds\/\" target=\"_blank\" rel=\"noopener\">@cam_ds<\/a>), and Jess Megan (<a href=\"https:\/\/www.instagram.com\/jessmegan\/\" target=\"_blank\" rel=\"noopener\">@jessmegan<\/a>), who shared their favourites and routes via interactive maps available on <a href=\"https:\/\/culturegaspesie.org\/\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"1334\" data-end=\"1357\">culturegaspesie.org<\/strong><\/a>.<\/p>\n<h3 data-start=\"1360\" data-end=\"1545\"><strong data-start=\"1360\" data-end=\"1371\">Results<\/strong><\/h3>\n<p data-start=\"1360\" data-end=\"1545\">More than <strong>5.3 million views, 441,000 full video views, and 12,000 clicks<\/strong> to the Culture Gasp\u00e9sie site \u2014 confirming public enthusiasm for this new way to explore the region.<\/p>\n<p><iframe loading=\"lazy\" title=\"Culture Gaspesie\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/bLv09j2tbFg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p data-start=\"1547\" data-end=\"1867\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17253\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/10\/CultureGaspesie_GrenierNouvelles_01-418094.gif\" alt=\"De La Culture \u00e0 la Grandeur\" width=\"1800\" height=\"1200\" \/><\/p>\n<p data-start=\"1547\" data-end=\"1867\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17255\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/10\/CultureGaspesie_GrenierNouvelles_02-418097.gif\" alt=\"\" width=\"1800\" height=\"1200\" \/><\/p>\n<p data-start=\"1547\" data-end=\"1867\"><img alt=\"\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17257\" src=\"https:\/\/espace-m.ca\/wp-content\/uploads\/2025\/10\/CultureGaspesie_GrenierNouvelles_03-418100.gif\" alt=\"\" width=\"1800\" height=\"1200\" \/><\/p>\n<p data-start=\"1547\" data-end=\"1867\">Source:\u00a0<a href=\"https:\/\/www.grenier.qc.ca\/actualites\/51572\/bonclub-signe-la-nouvelle-campagne-de-notoriete-de-culture-gaspesie\" target=\"_blank\" rel=\"noopener nofollow noreferrer\">Grenier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>While the spectacular landscapes of Gasp\u00e9sie draw the eye, its cultural richness takes center stage in a new awareness campaign by BonClub, in collaboration with Espace M. Launched early in&#8230;<\/p>\n","protected":false},"author":5,"featured_media":17269,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[17],"tags":[],"class_list":{"0":"post-17252","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-press"},"_links":{"self":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/17252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/comments?post=17252"}],"version-history":[{"count":2,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/17252\/revisions"}],"predecessor-version":[{"id":17270,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/posts\/17252\/revisions\/17270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media\/17269"}],"wp:attachment":[{"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/media?parent=17252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/categories?post=17252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/espace-m.ca\/en\/wp-json\/wp\/v2\/tags?post=17252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}