{"id":15669,"date":"2025-06-16T11:08:34","date_gmt":"2025-06-16T15:08:34","guid":{"rendered":"https:\/\/espace-m.ca\/?p=15669"},"modified":"2025-06-16T11:44:25","modified_gmt":"2025-06-16T15:44:25","slug":"espace-m-shines-a-light-on-shapes-summer-campaign-in-quebec","status":"publish","type":"post","link":"https:\/\/espace-m.ca\/en\/press\/espace-m-shines-a-light-on-shapes-summer-campaign-in-quebec\/","title":{"rendered":"Espace M shines a light on Shape\u2019s summer campaign in Qu\u00e9bec"},"content":{"rendered":"

Shape<\/a> is kicking off the summer with a new brand platform created by Bunka: \u00ab Le go\u00fbt de faire mieux \u00bb. The invitation \u00ab As-tu le go\u00fbt ? \u00bb serves as the common thread in a series of vibrant visuals celebrating the variety of Hard Seltzers, Smash Limonade, and canned cocktails. To ensure this identity gets the visibility it deserves, the brand entrusted Espace M with the media deployment of the campaign.<\/p>\n

At the heart of the initiative is a major out-of-home presence, with a broad network of bus shelter and metro ads covering the busiest routes in Greater Montreal. This ground-level visibility multiplies opportunities to engage with consumers just as they\u2019re heading toward points of sale, while anchoring the campaign\u2019s freshness in the urban landscape.<\/p>\n

The ecosystem extends online: TrueView videos on YouTube immerse the audience in the brand\u2019s festive spirit, while immersive formats on Instagram and Facebook keep the conversation going all season long. Combined with a programmatic layer that reaches ready-to-drink enthusiasts during their daily browsing, the campaign delivers broad and repeated exposure\u2014key to building brand awareness.<\/p>\n

Focusing the campaign on the Montreal market comes from a clear insight: this is where the highest density of potential consumers is found, and where demand for ready-to-drink beverages surges as early as June. This strategy helps maximize impact in an environment where competition is particularly intense during the summer.<\/p>\n

By orchestrating this multiplatform presence, Espace M ensures that each interaction with Shape reinforces the brand\u2019s promise of quality and enjoyment.<\/p>\n

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To discover: the campaign video \u00ab Le go\u00fbt de faire mieux \u00bb now on YouTube.<\/strong>
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